The Snus Life: marketing and creative, brought in-house

The Snus Life had been working with an external agency and wanted more than an agency could give it: a team that owned the whole picture, from the first brief to the last report. When they moved on, we took full ownership of marketing and creative and brought everything in-house.

That meant building the brand's creative engine from the ground up. A Figma-led template system turns studio packshots around in minutes rather than days. An AI-driven pipeline produces lifestyle and scene creative without a shoot for every idea. A structured testing framework runs both through Meta, Google and Snapchat, so the assets that win are the ones that get the budget.

Everything in-house. Built to scale.

We led the brand's expansion into the United States with a twenty-concept creative programme. Nicotine is a tightly regulated category and the rules differ by market, so every concept was built around strict compliance from the first sketch: what could be shown, what could be said, and where it could run.

Then we turned the site itself into a revenue channel. The paid Web Partner Package gives third-party brands placement across the homepage, the newsletters, the blog and the seasonal campaigns, with one package to buy and one team to deal with.

Alongside the day-to-day, we set the direction for the platform's next stage: a move to a custom headless stack, with one core serving the direct-to-consumer storefront and B2B wholesale alike, built for growth on both sides.